How quickly does the capital investment of a new bar pay for itself?

A bar’s return on investment depends on:

Competitiveness;
Attendance;
Pricing policy.

On average, capital investment in a bar pays for itself in a year or two. Reaching the planned volume of sales is planned for the third month after opening. Reduce the rate of return is possible through a competent marketing policy. However, you should also take into account the possible risks associated with an increase in the cost of raw materials, low attendance at the bar, an increase in the cost of rent, problems with staff, a decline in the reputation of the establishment.

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The opening of a bar can be covered on television or radio. But in general, this business can do without much money for promotion in the media. More attention should be paid to the reputation of the bar and bet on word of mouth. A great role is played by the location in a crowded place, respectively, do not forget about the signage that attracts attention.

It is important to declare yourself in popular social networks. Today, the bar should have its own page or publick, where you can post information about current promotions, discounts on the menu. It is allowed to distribute discount cards to regular customers. Popular establishments that are interested in creating a brand, practice the distribution of souvenir products with the logo of the bar – mugs, t-shirts. It is good if such T-shirts are worn by the staff.