Business plan - Radler

Bars are popular because of the special atmosphere: here you can sit with friends after a hard day’s work and relax, watch soccer with a mug of beer in hand, enjoy unusual types of beer. Profitability of the bar is quite high, and the necessary investments are several times less than when starting a full restaurant with a kitchen. Before you open a bar, you need to develop a business plan, which will include market research, creating a concept, making a list of equipment and calculating the cost. Plus, each project has its own requirements for opening a bar, you should consider them already at the stage of drawing up a business plan, so then do not adjust it in the course of work.

The opening of a bar can be covered on television or radio. But in general, this business can do without much money for promotion in the media. More attention should be paid to the reputation of the bar and bet on word of mouth. A great role is played by the location in a crowded place, respectively, do not forget about the signage that attracts attention.

It is important to declare yourself in popular social networks. Today, the bar should have its own page or publick, where you can post information about current promotions, discounts on the menu. It is allowed to distribute discount cards to regular customers. Popular establishments that are interested in creating a brand, practice the distribution of souvenir products with the logo of the bar – mugs, t-shirts. It is good if such T-shirts are worn by the staff.