Competitive advantages

To develop the competitive advantages of a bar, you need to analyze the food establishments nearby (cafes, stores with their own canteens, bars, clubs, restaurants). Hire an undercover agent or research the competitiveness of such establishments yourself. Pay attention to:

typical menu items;
the average bill;
percentage of occupied tables on weekdays and weekends;
target audience.

After collecting data, you can see the pros and cons of each establishment and develop a competitive advantage strategy based on that. It can include improving service, expanding the menu, improving the interior, etc.

The opening of a bar can be covered on television or radio. But in general, this business can do without much money for promotion in the media. More attention should be paid to the reputation of the bar and bet on word of mouth. A great role is played by the location in a crowded place, respectively, do not forget about the signage that attracts attention.

It is important to declare yourself in popular social networks. Today, the bar should have its own page or publick, where you can post information about current promotions, discounts on the menu. It is allowed to distribute discount cards to regular customers. Popular establishments that are interested in creating a brand, practice the distribution of souvenir products with the logo of the bar – mugs, t-shirts. It is good if such T-shirts are worn by the staff.

Radler

Competitive advantages